August 2020


Different Roles Played by Trade Show Staff

A trade show takes time to plan, and every staff should be adequately trained before the actual event takes place. Industry experts recommend at least three to six months of preparation. The members of the company set to attend the trade show should be trained to master their roles. The major role for the whole team is to present the brand to the attendees effectively. The following are the major roles that staff should learn before attending a trade show.


presenterThe presenter in a tradeshow engages the attendees to ensure there are sales and interests for the company. For example, in our previous tradeshow, the trade show staff made our Toronto car show a huge success by their beautiful presentation to the point that most of the visitors to our stand promised to visit our showroom after the show. They kept their promises as they came to the showroom, and we closed many sales. One thing to note is that the presenter should be an experienced public speaker to give demonstrations and presentations effectively. 


The host is the first person to interact with the attendees. The host needs to train well on interacting with different personalities to attract their attention to the company’s products and services. The major roles of the hosts include directing attendees, handing out materials, and checking badges.

Crowd Gathers 

The crowd gathers are positioned near the products and services booths, preferably at the aisles. They attract the attention of the attendees to the stalls to make the products noticeable. They also ask qualifying questions to the attendees to gauge their interests. 

Lead Gatherers

The lead gatherers pass lead data to the sales team to guide them on the frequent sales questions. They should have in-depth knowledge about the products and services to answer customer questions and engage them actively and accurately. The data collected by the lead gather guides the sales team on the products to focus on. 

Strategic positioning all the members participating in the trade show increases the chance of making sales. Trade show focus on doing an impressive presentation of goods and services to activate attendees’ interest. A trade show also gives the company a chance to provide customers with in-depth information about the products and services. 

In conclusion, the company needs to prepare adequately for presentations in a trade show where every member is trained to effectively play their role. The participants have to display teamwork because they will follow a given sequence until the sale is finalized. The team should, therefore, set the expected goals to ensure success. 




All You need to Know About Trimming Cannabis Buds

Trimming cannabis is a necessary and important step. After growing your cannabis, the last step is to trim the buds before you present it to customers. Many people tend to avoid this process because it is tiresome and boring. However, investing in the right tools and growing your trimming technique can be very helpful.

It would help if you learned how to trim your buds and enjoy the process. Over time I have learned the process and gained experience. I never let my sugar trim or scissor hash go to waste while trimming my AAA flowers. Here are some trimming tips that you should keep in mind:

Is Trimming Cannabis Buds Necessary?

Yes, trimming cannabis buds is necessary for people selling cannabis commercially. It is part of preparing the product before selling it. Trimmed buds look good and attractive. If you want to take pictures before selling or you would like to display them for buyers, trimming is always an important step.

Trimming the buds also allows you to expose the concentrated part of the buds. If you want to get rid of everything and leave the part that is beneficial and concentrated, consider doing some trimming before you use it or sell your cannabis.

trimming cannabis

Cannabis Trimming Techniques

We have dry vs. wet trimming techniques. The truth is none is better than the other, and it all comes down to your preference. in wet trimming, you do the trimming when the plant is still on the vine.

This method of trimming you are precise with your scissors, and you have more control. You will get better-trimmed buds, but you have to go through the sugar. Dealing with moisture is not a pleasant experience, and many people avoid this procedure.

Dry trimming is done some few days after leaving the buds in an airy environment. With this trimming, the plant has dried, and you can have better control.

trimming cannabis

What Do You Use for Trimming

When it comes to trimming, you can use your hand to do it manually with a pair of scissors. This is the preferred method for many growers because it prevents wastage.

You can be precise with your scissors and get better control. However, if you are dealing with a lot of plants, you need to have a machine. With a machine, you will be able to do a lot of work, but there is always the chance of wastage.